The Zug exhibition is the largest autumn exhibition in Central Switzerland and offers many exciting special shows, varied exhibitors, an entertaining program and diverse gastronomy.
The Zug exhibition is the largest autumn exhibition in Central Switzerland and offers many exciting special shows, varied exhibitors, an entertaining program and diverse gastronomy.
Around 80,000 guests visit the Zug exhibition, which is known throughout Switzerland, every year. Be there again this year at the largest autumn exhibition in Central Switzerland with a great supporting program. The meeting place for fashion, sports, leisure, living, design, tourism and gastronomy. Exciting special shows and a guest canton each provide special highlights. Trendy fashion shows and celebrity guests bring the fair mood and the cozy restaurants the hospitable touch.
The next edition of the Zuger Messe will take place from 25th October to 2nd November 2025.